How would a company decide that something should be “legitimate interest” vs “consent”?
EDIT: Definition of “Legitimate Interest”, when hovering over the question mark.
How does legitimate interest work?
Some vendors are not asking for your consent, but are using your personal data on the basis of their legitimate interest.
I wish there were more lawyers who would deal with companies that do this kind of stuff.
Nothing, but if you scroll at the bottom of the form, you have a link to all vendors, and under each one what they consider their legitimate interest is. At least gdpr forced them into transparency, although it is so hidden and there are so many that probably 0.0000001% of people go and check
You can say it’s legitimate interest, doesn’t make it true.
They’re legitimately interested in spying on you and selling your data.
Nothing. Having a toggle for “legitimate interest” is nonsense. The GDPR lists some exceptions to when you need to ask for permission, these are “legitimate interests”. Things like remembering someones IP to keep track of bans is allowable without needing to ask for permission.
Of course advertising agencies promptly went to work trying to bend the language of GDPR so they can claim they are a legitimate interest and therefore exempt. It won’t hold up in court.
The GDPR is surprisingly strict, and a LOT of the cookie popups you see in the wild are not at all compliant. To give an example: having your “accept” and “reject” buttons a different font size is explicitly not allowed.
Does the GDPR have anything on button colors? Because what I see more often is the “accept all” button visually distinct, while the “reject” or “confirm” button being very muted, almost blending with the background
Sliiightly more debatable, but you’re not supposed to emphasize one over the other iirc. Go read the GDPR, for legalese it’s surprisingly readable.
It isn’t.
Block all tracking.
