Advertisers need to see more articles like this. Pulling the ad dollars away from Twitter is the last lever anyone has to try to change it, and it should have happened long ago at this point.
I don’t understand why journalists continue to call users with the blue check-mark “verified”. There’s no verification of anything but a credit card. Verification is a relic of the past and they need to shift their language to match reality. Maybe call them “paid” users.
Someone should take screenshots and put them on the internet. It will scare Microsoft and others into not running ads on Twitter.
Don’t the ads just run automatically on content? It’s not like they’re hand picking these as targeted ads for people who enjoy neo-nazi propaganda.
Most ads are targeted these days. You tell which user profiles to run ads to.
Also appearing next to controversial content is brand damage for these companies. They try to avoid it as much as possible.
