Big advertising budgets that are funded from the value alienated from exploited workers and consumers. Information asymmetry in the marketplace means that even if you make a superior product at a lower price, you could still be outcompeted by an expensive inferior product if more people know about that worse product and don’t know about your product.
That’s for most basic products anyway. Luxury products like bags and clothes are almost all marketing since the cost to create them is so low compared to their sales price. People buy them because of perceptions created by marketing and not any inherent value in the product itself.
Big advertising budgets that are funded from the value alienated from exploited workers and consumers. Information asymmetry in the marketplace means that even if you make a superior product at a lower price, you could still be outcompeted by an expensive inferior product if more people know about that worse product and don’t know about your product.
That’s for most basic products anyway. Luxury products like bags and clothes are almost all marketing since the cost to create them is so low compared to their sales price. People buy them because of perceptions created by marketing and not any inherent value in the product itself.