I wonder every single day if it makes sense to leave the platforms in protest, or stay in the belly of the beast and raise awareness from within.

Staying there is called “engagement” and it’s exactly what the platforms want. They thrive on your attention, report that as engagement metrics, and turn that into money. “Raising awareness” feeds the beast.

Nobody is surprised when shitty people running companies do shitty things. They stay until it meets a certain threshold of shitty, or they go to a competitor.

Drive engagement at the competitor instead of railing against the toxic site from within. People will move toward something better more readily than they’ll move away from something bad but comfortable.