fair play laws required 1 anti smoking PSA to be aired for every ~3 smoking advertisements. This was causing the first downturn in the amount of smokers for pretty much the first time
it made it basically impossible for any new tobacco companies to take any marketshare from the established brands
Fun fact, tobacco companies are the one that got tobacco advertising banned.
Why would they suggest to ban their own advertising?
2 main reasons
fair play laws required 1 anti smoking PSA to be aired for every ~3 smoking advertisements. This was causing the first downturn in the amount of smokers for pretty much the first time
it made it basically impossible for any new tobacco companies to take any marketshare from the established brands