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But why is Michelin giving stars to restaurants. Shouldn’t they stick to tires?
Interestingly, the invention of the Michelin Star rating coincides with the invention of the automobile. The first Michelin Guide was compiled in 1900 by Michelin Tire founders and French industrialist brothers Andre and Edouard Michelin. The aim of the guide was to create a demand for automobiles, and therefore, Michelin tires.
The first Michelin Guide printed 35,000 copies and included maps, along with instructions on how to repair and change tires. It also included a list of restaurants, hotels, mechanics, and gas stations along popular routes in France.
Since there were only a few hundred cars in all of France, the guide was given away for free in hopes of creating demand for cars. Within its first decade of existence, the Michelin Guide expanded rapidly and became available throughout Europe, as well as Northern Africa. Although the guides contained valuable information about restaurants, the ultimate end goal for the Michelin brothers was to generate sales and profit for their tire business.
https://www.escoffier.edu/blog/world-food-drink/a-brief-history-of-the-michelin-guide/
Nice insightful response!
The more stars a restaurant has, the more it is worth it to put wear and tear on your tires in order to drive there.
Why does an Irish brewery track world records? Shouldn’t they stick to beer?
tou·ché