Exactly. It’s not that people prefer the hot over the cold. It’s thats they prefer the activities of one season over the other.

I prefer gardening, swimming, and a whole host of other things over ice skating or skiing. I prefer backpacking without needing to wear snow shoes. An ice cold lemonade is wayyyy more refreshing than a cup of hot cocoa. At least to me. To each his own.

Also, cold hurts, it makes exposed skin tingle and makes me less flexible. Heat is uncomfortable, you just have to manage your water and use of shade better.