A feature-length documentary centered on First Lady Melania Trump is facing early box-office trouble, with multiple theaters across major U.S. cities reporting little to no ticket sales on opening night, despite an aggressive promotional push from President Donald Trump and a wide theatrical rollout. Social media posts and industry tracking data suggest the film, Melania, is struggling to attract audiences even before its nationwide expansion.
This was never about getting their money back at the box office, they payment was already made
What I worry is that giving it too much publicity will make the maga go to see it to “own the libs”. If no one talks about the box office bombing it will be forgotten and we will move on