I want three red lines, two in blue ink, one in transparent ink, and one in the form of a kitten

While working for a company about 15 years that made web based educational software, we had a potential client try pitching us on a website he wanted us to build.

He had lots of vague hand wavy ideas, but he had two very concrete ideas that the site absolutely needed. A) It had to be, “in the cloud”, and B) it must be, "Web 2.0”.

The relationship between Marketing and Developer