Here’s the best summary I could make of the linked article

The Pokemon Company collaborated with the Van Gogh Museum to produce merchandise celebrating 50 years of the museum. This included a Pikachu promo card given to those who bought items. Many scalpers swarmed the museum on the first day hoping to obtain the rare card. Videos showed crowds rushing to get the promo. Those unable to visit can buy items online from the Pokemon Center to receive the card. Pokemon has previously partnered with museums, like giving cards depicting characters in Munch’s art style at the Tokyo Metropolitan Art Museum. These rare promo cards from museums are very valuable to collectors. For example, a Pikachu card from a one week event in Japan is now worth around $670.

The rush for the Van Gogh promo card could be because of the high resale value of exclusive past museum promos.

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