This is just one action in a coming conflict. It will be interesting to see how this shakes out. Does the record industry win and digital likenesses become outlawed, even taboo? Or does voice, appearance etc just become another sets of rights that musicians will have to negotiate during a record deal?
What more, if they over-litigate, then the economy of the country that over-litigate will fall behind compared to the rest of the world as other country would overtake USA. There is no if or but in this scenario. For instance, poor people in third world country would absolutely leverage this technologies to boost their ability to make an income.