Apple undoubtedly faces a tough time trying to convince people to spend three and a half thousand dollars on a its upcoming headset. To ensure potential buyers...
Apple hopes to convince people to buy its $3,500 Vision Pro headset using free 25-minute in-store demos::undefined
Did they say this or is this your pet theory? I don’t feel like that is necessarily the best strategy, since people won’t develop for it, when there’s no users and no users will appear when no one develops an ecosystem for this thing…
This isn’t really a “pet” theory — just economics. VR represents an entirely new product line, and with Apple’s expansion into services, a whole new way to value-add to those services and entire ecosystem; capturing more recurring revenue. This price point is based on new manufacturing costs at a much smaller scale than their other product lines.
It’s Apple, so it’ll never be “cheap”, but it can’t remain at this price point and stave off competition for long. Within 3 years they’ll either drop the price and introduce a pro version, or release an SE version, that’ll still probably be around $2000-2500 — but bringing it within reach of the people who’d normally buy “pro” devices.
You have to start somewhere. The iPhone was a game changer so it took of instantly. Something like an AR/VR headset is still pretty niche even today about 10 years after VR really became a thing.
Did they say this or is this your pet theory? I don’t feel like that is necessarily the best strategy, since people won’t develop for it, when there’s no users and no users will appear when no one develops an ecosystem for this thing…
This isn’t really a “pet” theory — just economics. VR represents an entirely new product line, and with Apple’s expansion into services, a whole new way to value-add to those services and entire ecosystem; capturing more recurring revenue. This price point is based on new manufacturing costs at a much smaller scale than their other product lines.
It’s Apple, so it’ll never be “cheap”, but it can’t remain at this price point and stave off competition for long. Within 3 years they’ll either drop the price and introduce a pro version, or release an SE version, that’ll still probably be around $2000-2500 — but bringing it within reach of the people who’d normally buy “pro” devices.
You have to start somewhere. The iPhone was a game changer so it took of instantly. Something like an AR/VR headset is still pretty niche even today about 10 years after VR really became a thing.