Reddit migrator here (shocking, I know)
Just wondering because I found out about all this yesterday and just realized the ammount of independent servers, but no sign of any ads or sponsors. So… is it all based on donations?
Also don’t just lurk, if you know you should answer because lemmy only counts users who posted or commented as active users.
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Yup. You can be profitable without expecting to get rich. The insane corporate expectations of “20% growth every year forever” directly leads to the enshitification of everything it touches, especially social media.
They’re not - Some instances have a clearer funding structure than others. I picked Lemmy.world in part because they have a clear source of donations.
https://opencollective.com/mastodonworld/donate?interval=oneTime&amount=20&name=&legalName=&email=
The open collective link goes to Mastadon world. Is it related to Lemmy.world? I look on lemmy.world website, and I don’t see a clear link to funding.
Run by the same people. Donations to that link are used for both.
Some have raised concerns about wanting to fund one but not the other (e.g. earmark their donation to Lemmy but not Mastodon) but the admins said they weren’t gonna do that yet.
It doesn’t have to be profitable. Especially for people that already have computers running 24/7 and good Internet, a Lenny server is just another process they run on their machine. Admin/mod duties would probably be the hardest part.
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Any Lemmy/fediverse instance could come up with a localized monetization scheme for people that browse through it, but it wouldn’t affect other instances (or if they were injecting ads into feeds, they’ll just get blocked by everyone else), but for the most part, it’s got more of an IRC server vibe, no monetization needed when community volunteers are plentiful and the barrier to entry is low. Eventually ‘big boys’ like Lemmy.world will want a more formal and reliable way of paying for their server and bandwidth needs beyond primarily unsolicited donations ($ and time) by volunteers.
These are not profit generating services, they are community services. For now.
The short answer is it really isn’t profitable, and will be hard to ever be profitable simply because of how it is indeed run by donations.
Being able to spread the load over many independent instances does help to spread that load.
I think this may be the wrong question. I am the administrator of a reverse engineered PS3 video game server, so it’s illegal for me to make a profit or any kind of revenue or donations from that platform. However, I maintain it for thousands of users simply because I and others enjoy it and want it to exist. That’s not a sustainable model for a business or for running something as gigantic as reddit, but it’s what I want and enjoy, and for right now it’s affordable, and I’m happy with that.
People like you make the internet a better place :)
They’re not, and profit isn’t the reason people run Lemmy instances. In fact, avoiding the problems that arise when human communication is capitalized upon is a driving theme behind open source software and federated social media.
Profit might not be the point, but it is going to cost time and resources to run an instance. Unless the admin is just planning on paying for everyone’s ability to use Lemmy on their instance out of their own pocket, ads or subscriptions may be necessary. And depending on how much time and effort goes into keeping it up, it wouldn’t be unreasonable for them to want to make a profit on it so they feel like it’s worth the effort.
I’d hate for an instance to blow up in popularity only for the admin to decide it isn’t worth the time/effort/cost and shuts it down.
Its been so long since ive been on a part of the internet like this, it used to be almost all like this, now its almost all a buisness.
Right. I’m loving this. It is a huge breath of fresh air. Obviously the people hosting Lemmy.world have to pay for this though. If they put out a subscription that was minimal in cost I would pony up even now with the jank and all. This place is worth investing my time and energy into I feel.
I’m donating $5 to the Lemmy devs and $5 to Lemmy.world currently on patreon.
The admin of my local lemmy instance is very transparent about hosting costs and has a ko-fi for donations. Last I saw there were enough funds to last several months but I have seen additional activity on the donations since. They have a strong focus on a geographic community and it looks like there is no shortage of people happy to contribute because of the need that fills.
It depends on the instance, some don’t have much of a reason to exist and are probably going to be an out of pocket thing for a sole operator as a hobby project until they lose a job or get bored. Others are going to have some more structured organization running them with some sort of funding structure.
Why does everything have to be for profit?
This is the real question we have to ask ourselves. We really need to move away from looking at the internet as just a resource to extract money from, and instead see it through a social lense again. Look what late stage capitalism has done to our digital, social gathering places. Almost everything has become a product that needs to be profitable, to compete for attention and to extract as much data from users as possible and discourse has suffered greatly from it. I mean billions are donated to content creators simply because people want to contribute. Why stop there? We can shape the internet the way we want if we simply contribute and put our heads together. We don’t have to make a profit. That’s our strength.
I like this take.
Due to life circumstances, I basically live on the internet, and have since the late 90s. My first comment on here was about how I support socialized social media.
I want to go back to a time when I could actually talk to random people, and have meaningful discourse, even if it isn’t as big of a community or as content-filled. I want my social space to be interactive, not passive.
Profit-seeking models push for passive consumption rather than actual meaningful engagement. I’d much rather have a non-profitable platform that people keep alive because they want the same thing I do. I’ll donate to it, as long as it stays that way.
Things can be valuable without being profitable. A hug from someone you love does not generate any profit but is still a good thing that should exist. Likewise, a community resource like a Lemmy instance does not need to justify it’s existence by being profitable. It can simply exist as something that people get value from. The fact that we often lose sight of this is a result of living in a capitalistic society that over-emphasises the value of something producing profit and underemphasises any other possible value. As for the implied question of, how does a Lemmy instance get the money to pay the costs required to run it? That’s going to vary from one instance to another and how that money is raised should be a factor in which one you sign up to and which ones you connect with. In the case of Lemmy.world, it is, afaik, presently (and likely in the future) run as a non-profit for it’s own inherent value and is funded by user donations. A big point of federated communities is to allow those communities to be able to operate for their own benefit, rather than be reliant on commercial investment that will later create a tension of different incentives.
I don’t think a hug was a good example, for the exact reason you mentioned in the second half of your comment. A hug does not cost anything to give, other than a small amount of time. Everyone gets time for free, until they don’t anymore.
Servers cost money AND time, both to get and run the equipment. Not to mention regular maintenance as hard drives especially don’t last forever. It’s easier to do something unprofitable for the sake of it being a valuable thing, such as picking up trash on the side of the road. But most people can’t just give shoes to the homeless because it’s a good thing, simply because that costs money and time, which the average person does not have an exorbitant amount of money to give away.
To me, the question is moreso how do lemmy instances get the money to exist, and OP just used the wrong word. Which as you mentioned, through donations. I also think it would be a pretty neat feature to have a setting where you can enable ads (off by default) to further support the instance without having to directly enter your credit card information.
To me, the question is moreso how do lemmy instances get the money to exist
Yes it is.
That is not the same thing as making a profit.
One of the points of federated and decentralized social media is that there’s no need to profit. The concept is that communities are built by individuals instead of a central institutions and the communal gain is what incentivizes folks to host servers and participate. I see it as a similar ecosystem as the open source software community who constantly gives everything away for free because it serves the common good, enables faster innovation and widens the spread of knowledge that makes everyone more successful/efficient at the end of the day. If these decentralized social networks can provide the same level of benefit as Reddit, I.e. people adding “Reddit” to their search queries to get first hand answers, I think that’s the singularity point at which people will realize giant social network corporations are completely unnecessary. I can’t wait. Seems inevitable to me because the entire business model of the current centralized networks is unsustainable - part of the reason you see Reddit making such drastic moves regarding their API or Meta investing in anything and everything outside of social media or Twitter throwing unnecessary digital products at the wall and hoping people pay for some of them. Once decentralized social networks are mainstream the ad target pool is going to be greatly affected and these companies will collapse under their own weight if they haven’t pivoted to something else.
I think it’s more like a hobby, it doesn’t necessarily NEED to be profitable as long as you and other people enjoy it and contribute to it. So far I’m loving it and it really feels like a breath of fresh air compared to reddit, especially without the karma system
In addition to all of the answers here, development costs for protocols like ActivityPub can be partially offset by grants by organizations like W3C that work to build open standards.
