They’re not actually relinquishing any control. They’re just allowing subsidiary “app stores” to take a tiny cut while Apple still controls everything.
I’ve been an Apple fanboy for years, but less so these days. I can’t imagine that the EU won’t fine them for this, although it’s hard to imagine any fine that would make an impression on a $3 trillion company.
The only thing these companies care about is money. These fines need to have teeth to actually make them change.
Not to mention that we’ve been living in a business and economic environment where Fortune 500 companies have been getting it easy both ways. They’re able to work with impunity AND they lobby the hell out of governments to leave them alone.
This money could actually start to swing stuff towards the consumer again, rather than this new world where regular people seem to be fighting against the rich, corporations, and governments all at the same time. Although it could be said that those three entities are one and the same.