They’re not actually relinquishing any control. They’re just allowing subsidiary “app stores” to take a tiny cut while Apple still controls everything.
I’ve been an Apple fanboy for years, but less so these days. I can’t imagine that the EU won’t fine them for this, although it’s hard to imagine any fine that would make an impression on a $3 trillion company.
It’s sad but true. Until we get money out of politics (Citizen United), we won’t get out of this mess.