No Stupid Questions@lemmy.world · 8 months ago

What do companies get out of rewards programs

EvolvedTurtle@lemmy.world to

No Stupid Questions@lemmy.world · 8 months ago

Like why does Kroger want me to get a Kroger’s card so bad

Idk maybe I’m just being too paranoid But why do they want to give me free stuff

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AbouBenAdhem@lemmy.world
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8 months ago
Also, throwing in occasional free stuff makes it harder for customers to comparison shop: they’ll assume the free items balance out higher costs on other items without actually doing the math. (It also exploits the sunk cost fallacy.)

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