Like why does Kroger want me to get a Kroger’s card so bad

Idk maybe I’m just being too paranoid But why do they want to give me free stuff

  • kevincox@lemmy.ml
    28·
    8 months ago

    There are lots of reasons. Some off of the top of my head:

    1. People are more likely to shop there because they get “deals”.
    2. People feel better about shopping there because they get “deals”.
    3. More and better data for the business. (Associated with individuals over time rather than “anonymous” purchases, the also get extra info like a phone number that they can cross-reference)
    4. If you carry the card or app you will see it frequently and think about the store (free advertising).
    5. Often times you agree to some sort of marketing communication when you sign up.
    6. You usually get “points” which you need to come back again to use.
    • ThePowerOfGeek@lemmy.worldEnglish
      11·
      8 months ago

      To add to point #3, they can also sell on the customer data they collect to marketing companies for added revenue.