They find funds and provide marketing, which is astonishingly expensive. I’m not in games, but I do work in a marketing adjacent function. The budgets needed even to do very small marketing exercises are really unbelievable. Campaigns exceed my yearly salary regularly, and we are not doing anything like consumer marketing which I imagine is significantly worse.
Not to justify publisbers’ behaviour, but this is partially why they have such stringent demands, I suspect. I assume they are getting some kind of funding or something from the PSN connection, which funds both the game and the marketing needed to make it a success.
I see no downside, only upsides, mainly not having to be subjected to the bile spewed by company propagandists who manipulate people in search of unsustainable growth and profit at the expense of humanity
No marketing people, no marketing materials, no marketing budget, no influencers. I don’t mean not using the term and switching the practise to some other title or having it so there are loopholes that allow the propaganda machine to continue making the world a worse place.
Do I think this will happen? No, it is but a dream due to the greed of humanity. Those on top thinking their entitled to be mega wealthy, those on the bottom hoping they’ll be on top one day.
Visibility bias. Bad news makes headlines faster then good news or “everything’s fine” news. New Blood hasn’t done anything fucked and everyone seems fine with them for instance.
They find funds and provide marketing, which is astonishingly expensive. I’m not in games, but I do work in a marketing adjacent function. The budgets needed even to do very small marketing exercises are really unbelievable. Campaigns exceed my yearly salary regularly, and we are not doing anything like consumer marketing which I imagine is significantly worse.
Not to justify publisbers’ behaviour, but this is partially why they have such stringent demands, I suspect. I assume they are getting some kind of funding or something from the PSN connection, which funds both the game and the marketing needed to make it a success.
What I’m hearing is that marketing is the problem - if so much money wasn’t wasted on it then the world would be a better place.
True, but then we’d rely heavily on word of mouth to learn about anything new, in a world without marketing.
I see no downside, only upsides, mainly not having to be subjected to the bile spewed by company propagandists who manipulate people in search of unsustainable growth and profit at the expense of humanity
lol.
no downsides?
you mean, you LIKE “influencers”?
No marketing people, no marketing materials, no marketing budget, no influencers. I don’t mean not using the term and switching the practise to some other title or having it so there are loopholes that allow the propaganda machine to continue making the world a worse place.
Do I think this will happen? No, it is but a dream due to the greed of humanity. Those on top thinking their entitled to be mega wealthy, those on the bottom hoping they’ll be on top one day.
you don’t get it. influencers are “word of mouth”. they are professional word-of-mouthers, effectively.
episode one of “Welcome to Paradox”. Enjoy :-)
So PSN gives them the money needed to make up for the damage caused by PSN?
Imagine a publisher established on actual good will though.
Visibility bias. Bad news makes headlines faster then good news or “everything’s fine” news. New Blood hasn’t done anything fucked and everyone seems fine with them for instance.