Kind of a hilarious, yet probably effective marketing strategy.

  • Amir @lemmy.ml
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    2 years ago

    Honestly i am all ok if real companies are involved with various advertisements in games. That is matching their industries & organizational objectives.

    • piece@feddit.it
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      2 years ago

      I remember playing Splinter Cell on the 360 (I thin it was blacklist or double agent) and then suddenly, on top of a skyscraper, you see this absolutely basic and uninteresting city skyline with a fucking Nivea (or some other deodorant brand) logo on top of a cardboard skyscraper in the background.

      Tha was… weird

      EDIT: found a screenshot, it wasn’t as bad as I remembered. Still weird for 10 y.o. me

    • AmbientChaos@lemmy.ml
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      2 years ago

      Agreed, sometimes good, tasteful ad placement can add to the experience instead of taking away. Sometimes it’s awful too though, I remember my immersion was absolutely vaporized by Coleman being featured prominently in FF15

      • Cameron@compuverse.uk
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        2 years ago

        Coleman is a real brand!? I legitimately had no idea 😂

        I loved FFXV, the only advertisement I outright noticed was Cup Noodles, but that was a SUPER egregious one!

        • AmbientChaos@lemmy.ml
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          2 years ago

          It is! They make camping and outdoor supplies and they’re everywhere around where I live. It was such a surreal experience booting up my fantasy game and seeing that brand haha

      • Amir @lemmy.ml
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        2 years ago

        The implementation can be balanced that it does not disrupt the immersion of the player while suiting the company’s brand image.

        Honestly this should be done in most titles. Maybe in the future an company makes their product/ service announcement in game? Would be awesome.