- Time removed its paywall in June 2023, resulting in a rise in advertising revenue but a loss of digital subscribers, with traffic remaining relatively flat.
- The decision was influenced by broader industry trends and the publisher’s focus on working with advertisers and leveraging its brand equity in other ventures.
- Time aims to achieve profitability by expanding its direct advertising and sponsorship business, growing its global events slate, and exploring new ventures like connected television.
I use (paid) Apple News, and I really enjoy it. Are there no other “pay once” platforms out there?
My only complaint is that some articles still show ads despite being subscribed, but that’s taken care of with DNS-based ad blocking (though you have to also block a a hostname pointing to an Apple DoH server which I find funny).