This survey was conducted among 5,101 U.S. adults from May 15 to 21, 2023

% say they are concerned about how … use(s) the data they collect about them

• Companies: 81%
• The government: 71%

% say they have little to no understanding about what … do(es) with the data they collect about them

• Companies: 67%
• The government: 77%

% say they have very little or no trust at all that leaders of social media companies will

• Publicly admit mistakes and take responsibility when they misuse or compromises users’ personal data: 77%
• Not sell users’ personal data to others without their consent: 76%
• Be held accountable by the government if they misuse or compromise users’ personal data: 71%

% say that as companies use AI to collect and analyze personal information, this information will be used in ways that …

• People would not be comfortable with: 81%
• Were not originally intended: 80%
• Could make people’s lives easier: 62%

% say that when they think about managing their privacy online, they …

• Trust themselves to make the right decisions about their personal information: 78%
• Feel skeptical that anything they do will make much difference: 61%
• Feel overwhelmed by figuring out what they need to do: 37%
• Feel privacy is not that big of a deal to them: 29%
• Are confident those who have access to their personal information will do what is right: 21%

% say they … agree to online privacy policies right away, without reading what the policies say

• Always, almost always or often: 56%
• Sometimes: 22%
• Rarely or never: 18%
• No answer: 4%

Please read the report for a more in-depth look at the data and analysis!