Facebook and Google do not sell your profile, they sell access to you as a customer, same as Apple does. They aren’t going to sell the keys to their kingdom. And Apple has ads in quite a few places. Search Ads. Apple News and Stocks also shows ads.
What you have described are data brokers, which is something different and has nothing to do with selling you ads.
It’s a bad headline, but I see where you were coming from.
The article does mention:
So it was name dropping, but it’s being done as a company, not the individual. Sam Altman is still mentioned as a single and not as a company again though.