That seems unusually mature and consumer-oriented for an ISP

These days with how tied to your identity email is, using an ISP provided email is like self-imposed vendor lock-in though. A friend who uses an ISP provided email just switched ISPs and it caused havoc - bank logins, power company logins, etc

Thanks for including the link!

Does Tidal pay artists better?

BRB. Got an idea for a start-up