

Market socialism, aka worker cooperatives, consumer cooperatives, credit unions, open source, fediverse etc are still part of capitalism, but are not profit first. All enterprise exists to create value for, and serve the community, profit doesn’t have to be the driver. When refugees move to a new city / country, they setup ways to share food, clothes and other goods in order to serve the community, it’s not profit first. In essence, when community is more important than commerce, then the enterprise won’t be profit first.
A goalkeeper in soccer or similar. It’s a thankless job, you save 10 shots, nobody notices. But you miss one and you’ll be called a bum by your own fans. As opposed to a forward striker, who might miss 10 shots, nobody notices. But you make one and you’ll be a hero being paraded on shoulders.