Nothing isn’t for the techies, its for people who think they are techies but actually they are middle managers who like apple but have a shred of self-respect.

They’re OK phones but tbh making an OK phone in this stagnating landscape is not exactly rocket science. The lights are cool, I guess. The current landscape basically has everyone trying differentiators to get sales from people who have a 5+ years old phone and are pushed to upgrade by software. Samsung is going on screens, apple has their walled garden and everyone besides the giants needs to figure out something that will keep them relevant in a sea of latest snapdragon chips and high-res Samsung or LG screens. Lights are that for Nothing.

I’m not finding enough worthwhile things to do on any smartphone. Can’t be bothered to buy any new phone. Lights and marketing gimmicks just aren’t working.

It’s not for techie people, and the price isn’t either cheap. In my country, the price differences between Nothing 2 & S23 ultra 256GB are ~$100.

Apparently I’m going to be a bit of a dissenting opinion, but I think they’re interesting as an option. The appeal of “as-stock-as-possible” Android on a mid-high range phone is where I land in what I want. It’s why I had a 1+ 5T and now a 1+ 8Pro, but continued software and OS issues with their version of Android and just continued price climbing and parity with the shitty OPPO OS they are using has me searching elsewhere.

I left Samsung with the…Galaxy S3? I think? And have had no will to return to their bullshit. I had an LG Nexus 5x that bricked itself, which isn’t a glowing review of the brand in my eyes. Pixel is the next closest competitor, but I don’t care for camera power, so it’s large selling point is way down on my priority list. Nothing is as good an option as any for what I am usually looking for, tho I may wait for this cycle to complete and see what Phone 3 looks like.

Even though they might not be for the techies they feel much more transparent than other companies. I don’t think Nothing is even trying to be for the techies. They are just going their own way.

I think of them as “design” company, although they are really an aesthetics company. They simply make bog-standard devices with outstanding aesthetics and “features” and custom icon/widget packs for the Pixel Launcher that ships with the phone, for people that want something “different”. I have always contemplated the innovative-ness of the glyph system and if it even makes the phone experience any better.

Here’s why I bought the Phone (2):

1. Didn’t want to buy a Chinese smartphone because of privacy issues, shitty UI, bloatware, ads, update policies and the lack of any brand value really. I know Google isn’t any better but tackling a single devil is easier than two. OnePlus, RealMe, Xiaomi, Oppo, Vivo, Motorola are out.

2. Pixel with GrapheneOS looks ideal but the G2 chip has some serious thermal efficiency issues leading to poorer battery life. I’ve seen my friend’s phone stop video recording due to overheating lol. Heat aside, it isn’t even powerful enough to beat the older 8+ Gen 1, let alone competing with Apple’s A-series chips. Plus, no 120Hz or LTPO.

3. Around this budget, you’ll get Samsung’s A73 not their flagship S-series. Apart from the plasticky back, a snapdragon 788 processor?! No 4k 60 fps recording? Ads and bloatware?! Sorry.

4. Went with Nothing because it checked all the right boxes for me. Good software, good build, good hardware, good update support, some party tricks. Degoogled it the old fashioned way. It’s something different and a head turner. They’ve really managed to create that brand value somehow in such a short time. I’ve had 3 people ask me to check my phone in just a week.