Nickelodeon didn’t get as much linear audience as they’d hoped, but Nickelodeon is doing poorly overall since 2020.
On Paramount+, it was popular but didn’t have as high a completion stat as it should.
Too many fans watched and episode or two and then bailed because it starts out looking more like other franchises that kids and families unfamiliar with Star Trek would find initially appealing. Within a very few episodes it really brings you into a very Star Trek experience, but too large a proportion of viewers didn’t give it the chance it deserves.
Also, Paramount’s promotion and timing of merchandise releases was incredibly weak. The algorithm didn’t promote the show to kids. The toys came out a year after the show premiered. The full year break between short seasons lost audience etc.
Nickelodeon didn’t get as much linear audience as they’d hoped, but Nickelodeon is doing poorly overall since 2020.
On Paramount+, it was popular but didn’t have as high a completion stat as it should.
Too many fans watched and episode or two and then bailed because it starts out looking more like other franchises that kids and families unfamiliar with Star Trek would find initially appealing. Within a very few episodes it really brings you into a very Star Trek experience, but too large a proportion of viewers didn’t give it the chance it deserves.
Also, Paramount’s promotion and timing of merchandise releases was incredibly weak. The algorithm didn’t promote the show to kids. The toys came out a year after the show premiered. The full year break between short seasons lost audience etc.