• YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
  • chakan2@lemmy.world
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    8 months ago

    Imagine being on the YouTube ad team…that has to be the most depressing team in tech history. Your whole existence revolves around peddling ads before people can watch the ads they want.

    • limerod@reddthat.com
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      8 months ago

      Your whole existence revolves around peddling ads before people can watch the ads they want.

      Ah, what. Who wants or likes to watch ads at all?

      • pete_the_cat@lemmy.world
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        8 months ago

        A lot of creators have just turned into corporate shills. I stopped watching ETA Prime’s channel about tech reviews because it was becoming pretty clear that mostly everything he got was paid for by the company. Also, most creators are putting their own ads into their content.

        • Cephalotrocity@biglemmowski.win
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          8 months ago

          Welcome to Youtube. It’s ads all the way down. Unless:

          Firefox browser, Ublock Origin extension, Sponsorblock extension

          Save 40% of your viewing time for actual content and send tips through creator’s Paypal or whatever.

        • John Richard@lemmy.world
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          8 months ago

          I know right… Why should content creators be able to make money from content. Am I right?

          • knightly the Sneptaur@pawb.social
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            8 months ago

            You’re joking, but you’re right.

            Once the content has been created, the near-zero marginal cost of online distribution makes the concept of charging for copies wholly untenable.

            The furry community figured this out years ago, our creators work on commission or paid subscription through Patreon or one of its ilk. They (mostly) don’t care where you freely share their work because they already got paid.

            • chonglibloodsport@lemmy.world
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              8 months ago

              The knives are out for Patreon. Apple is looking to carve a big chunk out of that revenue. Google and Amazon (owner of Twitch) will not be far behind. Believe me, Google and Twitch are very unhappy that creators skip the platform monetization methods and just tell viewers to go to Patreon to bypass the heavy commissions.

              • knightly the Sneptaur@pawb.social
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                8 months ago

                Patreon deserves to die, their cut of the subscription income is extortionate for what amounts to a very limited web hosting platform.

                Open-source alternatives like Mirlo or Cloud Patron will take its place, it’s only a matter of time.

    • bobs_monkey@lemm.ee
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      8 months ago

      Even better, you work for one of the wealthiest corporations in the world with virtually unlimited resources at your disposal, and you still get your asses handed to you by a handful of people with laptops.

      • paraphrand@lemmy.world
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        8 months ago

        If they didn’t have to support the web, and various legacy platforms, the could lock it all down with drm more easily.

                • ☂️-@lemmy.ml
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                  8 months ago

                  most normies i know don’t care about it.

                  i have no idea how they use the internet without them, but here we are.

                  • ticho@lemmy.world
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                    8 months ago

                    Yep, most of my non-tech friends just say “Ads? Oh yeah, I don’t even notice them anymore, I got so used to them.” whenever that topic pops up in a conversation.

    • John Richard@lemmy.world
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      8 months ago

      So tell the content creators you like that you don’t like YouTube. While YouTube Premium is the same price as like two coffees a month… Maybe your content creator will help you if you can’t afford it.

      • claudiop@lemmy.world
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        8 months ago

        Well, to begin with, both the watcher and the creator are clients of the platform. Both sides feel bound to it, even if both dislike it.

        Then, YouTube premium is literally 20 machine coffees a month in my first world country. 15 if they’re done by someone. You seem to be speaking “privileged minority”.

        • John Richard@lemmy.world
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          8 months ago

          I’m sorry… I didn’t realize the reason that there are so many Starbucks in America, like literally caddy corner from one another is because their customer base is the “privileged minority.” I’ll have to remember that line.

          In all seriousness, you could argue that ads prey on poor vulnerable people unable to afford YouTube Premium that just want to use it to learn, and that would be a semi-coherent argument.