I’m guessing it drives more profits
The actual value of those coupons is far lower to them, since they aren’t really losing the proportion of profits - and yes, it drives more business to them.
not losing profits? some of those coupons are half off, no way their profit margins are that high. but I’m sure that its outweighed by the extra foot traffic or something
Basically, their goal is to get you in the store. the coupon usually only covers part of a meal that people typically buy, so you go in and you end up buying significantly more than you would have, covering the “loss”.
Futher, they can then declare the loss as a charitable contribution or something.
Also, they get to take credit for that one dollar donation and inflate their corporate “We Don’t Look Like Assholes” numbers.
Yep. They get credit for your donation & they get a tax write-off for the coupons, and they get to sell more stuff so you’ll get the “value” out of the coupons. It’s a win win win for them and only a win for you if you were going to otherwise buy the exact same things the coupons covered.
Oh yeah. they’re totally assholes.
Same goes for those “would you like to round up for <insert relevant children’s thing here>” programs. Fucking ghouls.
The profit margins are that high - or its for an item that’s likely going to encourage sales of a higher margin item.
I was going to say this. Get a hold of the profit margins at your local national fast food chain restaurant and tell me again the profits aren’t that high. 😂
The profit margin on Coca Cola for a store like KFC is basically 100%.
Also, do you use all of the coupons? If you do, you can end up spending 2-3x of the coupon value easily if you are careful not to buy anything else.
hm actually profits on drinks aren’t as good as I was expecting. if I’m seeing correctly, a 5 gallon box of Pepsi syrup costs $105
if I do my math correcy that comes to $3.5/gallon (1 part syrup, 5 parts water)
we sell that (best price) $8.38/gallon and worst price ~$20/gallon
so yeah actually for the medium drinks that’s a crazy profit margin of what like 85%? add to that the fact that there’s ice, so you’re not actually getting the cup full, I wouldn’t be surprised with a margin of like 95%
that’s why I give those for free half the time lol
can’t really find anything else, not sure how to read these charts
When I used to work fast food, my manager told me that the most expensive component of a soft drink is the ice. Syrup & (filtered) water are pennies, but ice requires electricity to maintain and it’s a little more expensive than you’d think.
that’s funny but I wouldn’t be surprised
definetly true. I need to look at the next truck order, I’m curious what they’re paying for this stuff. see what sorts of margins they’ve got.
A five gallon BiB of coke syrup is like $100 (maybe less if you purchase at volume like KFC’s parent company surely does.
That can make ~120 large size drinks.
That’s 83¢ per drink in syrup.
A quick look seems like I could get 1000 Styrofoam cups and lids for $120ish (straws are so cheap as to not even need to be included, 0.006¢ per drink) so about 12¢ per drink.
So about 95¢ in supplies, plus maintenance for the machines, CO2, cleaning labor costs… Around $1-$1.10?
But even that sounds high I bet companies like YUM inc get most of these supplies way cheaper than I was looking on restaurant supply sites by buying in huge bulk amounts.
You using the coupon means that they successfully enticed you to return. And most people will buy things on top of whatever the coupon is good for so they still turn a profit
Edit: I’ve been corrected in the comments. Happy to be wrong about this so thanks to the correctors.
Charitable donations can be written off on the businesses taxes, so by having customers pay for the donations it means the company gets to double dip. They write it off and the customer reimburses them for it.
Moral of the story: don’t donate to corporations. Give it directly to a charity.
This isn’t completely true…
https://www.taxpolicycenter.org/taxvox/who-gets-tax-benefit-those-checkout-donations-0
What you’re describing just isn’t compliant with tax law in any jurisdiction I’m aware of.
Can you explain it to me? I’m just repeating what I’ve been told and I’m not a financial person.
Edit: nvm, I just read the other responders links.
Corporations: why spend our own money when we can get these chumps to spend it for us?
I don’t have a useful answer, but I commiserate with you. Last time I went to one the lady in the drive through really REALLY tried to keep pushing that coupon book on me. No. I don’t want it. We don’t come by here that often. I don’t care if it’ll save me money now because it won’t in the long run.
Honestly, it left a really bad taste in my mouth with how pushy she was after I repeatedly said “no.”
Corporate probably tied a paltry raise or bonus to them selling a certain amount. Execs are dumb.
oh yeah top couple restaurants get a $100 gift card for every employee
still too lazy to ask most of the time anyways lol
Gotta love those. “Everyone has to do this work, and we’ll reward 2% of you with a few scraps for it”
oh yeah recently they gave us all goodie bags for reaching some goal with CHALK AND A FUCKING DRISBEE
idk why that boiled my blood so much
like were all adults why are we getting kids toys as a thank you
I’d rather be paid adequately but thanks I guess
Complete lack of respect. It would boil my blood, too.
The thing to keep in mind is that there exist things which have “circumstantial value”, meaning that the usefulness of something depends on the beholder’s circumstances at some point in time. Such an object can actually have multiple valuations, as compared to goods (which have a single, calculable market value) or sentimental objects (“priceless” to their owner).
To use an easy example, consider a sportsball ticket. Presenting it at the ballfield is redeemable for a seat to watch the game at the time and place written on the ticket. And it can be transferred – despite Ticketmaster’s best efforts – so someone else could enjoy the same. But if the ticket is unused and the game is over, then the ticket is now worthless. Or if the ticket holder doesn’t enjoy watching sportsball, their valuation of the ticket is near nil.
So to start, the coupon book is arguable “worth” $30, $0, or somewhere in between. Not everyone will use every coupon in the book. But if using just one coupon will result in a savings of at least $1, then perhaps the holder would see net-value from that deal. In no circumstance is KFC marking down $30 on their books because they issued coupons that somehow total to $30.
That said, I’m of the opinion that if a donation directly results in me receiving something in return… that’s not a donation. It’s a sale or transaction dressed in the clothes of charity. Plus, KFC sends coupons in the mail for free anyway.
Not everyone will use every coupon in the book
Most people don’t use most of the coupons. And the company bets on that, no matter what the *potential * value of the coupons is.
It’s the same with mail-in rebates. The promise of them can drive additional sales, but since 40-60% never get claimed, it’s just extra profits at the end of the day.
Donate directly to the charity and get Korean Fried Chicken instead.
Coupons often drive sales for items that people usually wouldn’t buy themselves, sometimes even to people that normally wouldn’t shop there; then once they’ve tried something they haven’t had before, the customer is more likely to purchase that again in the future.
Then there’s additional items you add to the order beyond the coupon.
Finally there’s some rather insane profit margins on some of those items. Even with the coupon, they’re still making profit.
The idea is to get people used to visiting KFC.
