QR codes wouldn’t solve this problem, because they would still house a link that has to be opened in the NaviLens app to be of any use.
These codes don’t just take you to some static document. It opens up in the NaviLens app, which when use features like the gps, gyro, and camera in your phone to provide more rich, contextual information.
Ray tracing performance that’s actually good enough for games to fully ditch rasterized lighting and reflections