interesting. I guess I’ve only seen it from publisher settings where cpm might be the preferable model.
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it’s rarely about clicks when it comes to banner ads, it’s about impressions (the ad was visible in a user’s browser). as with most advertising, it’s about keeping the user aware of a brand name or product.
while clicking on them does lead to a destination page of some kind, and it may be valuable to the advertiser for you to end up there (back on a product page for some thing you previously looked at but didn’t buy for example) the ad networks and publishers hosting the ads on their pages are mainly getting paid by impressions.
qisope@lemmy.worldto No Stupid Questions@lemmy.world•Why do people insist on not answering ALL the questions in an email or text message?3·16 days agothis is the way. if you really want the highest chance of all questions being answered, number them.
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an unexpected correlation
“aaaaaahhh, who put the pizza table upside-down?!”
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listening
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I. just. PEED.