"We aim to have meaningfully fewer ads than … " That’s an insanely low bar to clear. Also, I thought you already did, by having [quickly recounts using fingers] none!

They’re really trying to spin this as a positive. They always tried to pull this. From the very start. “Your prime now includes Video, you didn’t ask for it, but we gave it to you anyway, for free! Also Prime now costs more.” And then as soon as there’s finally anything interesting “Look, all the things you love are now on your free prime video - oh you want to watch that one? Sorry, that is for rent only, or you can buy it!” I don’t remember how long I’ve been a customer, must have been 2009. Got a gift card for Christmas, I can’t use it to pay because I need to verify my identity? What?!

Enshittification galore.