Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

  • ExLisper@linux.community
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    1 year ago

    To anyone using Chrome and complaining about Google having too much control: shut the fuck up. You’re part of the problem.

      • ours@lemmy.world
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        1 year ago

        Handing over Google the Internet standards on a platter.

        FireFox is not only awesome but a true competitor rendering engine.

    • Mossy Feathers (She/They)@pawb.social
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      1 year ago

      Imo this extends to chromium too. Google owns the source code and can pull it whenever they want. Sure, chromium browsers might be able to putter along for a little bit, but my understanding is that the reason why we’re now at Chrome/Chromium vs Firefox vs Safari is because Google shits out so many new “”“standards”“” and “features” that you need a large team to keep up. It’s supposedly why browsers like Opera switched to using chromium instead of trying to maintain their own source code.

      This is a feature, not a bug.

    • some_guy@lemmy.sdf.org
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      1 year ago

      This is one reason why I don’t want the EU to force Apple to allow other rendering engines. Whether you think using Apple’s rendering engine on iOS is bad or good, it’s basically the only thing keeping Google from having complete control of the market.

  • Immersive_Matthew@sh.itjust.works
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    1 year ago

    Google only has power as we the people give it to them but using their services. Same with Reddit’s power and such. Not the people here as we have unfortunately unplugged, but admittedly, all the decentralized services have significantly less content and variety of content. We need more people to join us, but they seem happy to support the centralized services they hate.

    • shrugal@lemm.ee
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      1 year ago

      The problem is the network effect. It’s hard to switch from YT if all your favorite channels and creators are there, but it’s also hard for them to switch if all the users are using YT. And because it’s many different people we cannot coordinate a simultaneous transition either.

    • GreenM@lemmy.world
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      1 year ago

      That’s why i wen FF+ Duckduck + ublock and instead of reddit > Lemmy But i have to admit that YouTube is harder to replace then reddit and I’ve tried many alternatives.

    • Cethin@lemmy.zip
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      1 year ago

      The problem with youtube in particular is there is no way to build an alternative that’s as good as YouTube (ignoring all the bad bits they’ve added). PeerTube is nice to have around, but it’s not as fast and doesn’t have all the content as youtube. There’s also Nebula, which is alright. It’s not free and doesn’t have as much content, but it’s usually a higher quality.

      • Venia Silente@lemm.ee
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        1 year ago

        The problem with youtube in particular is there is no way to build an alternative that’s as good as YouTube

        as good

        I mean, assuming that’s exactly what people wan, “exactly youtube but cheaper”, then yeah it’s an impossible and thankless task to even try something of that scale. Instead it’s better to think of building youtube alternatives that are focused on one or two parameters that allow organizational optimizations. For example, much of the issue that people complain about is the storage, but a YT-alt that dedicates to eg.: archivism of old TV shows, that scan at best at 480p or 360p, wouldn’t need to spend that much in storage compared to a service that is trying to serve 4K UHD 120fps Subwoofer Surround; that combined with the topical focus suddenly makes it much more scaleable and approachable.

        • ferralcat@monyet.cc
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          1 year ago

          I’m always a bit shocked the worlds governments don’t start offering free email/hosting to their citizens. It’d give them a cheap way to surveil that was “opt-in” (but would probably catch a lot of dumb people) and everyone would have a “verified” email for official stuff too. It seems like a good investment to me.

      • wewbull@feddit.uk
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        1 year ago

        There was a world before YouTube. It grew from humble beginnings. Granted it didn’t have an incumbent to fight off, but it had all the server issues, bandwidth issues and similar.

        The only thing that stops someone else doing it is the user base.

    • El Barto@lemmy.world
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      1 year ago

      I’m okay with the less amount of content. Frankly, I mindlessly spent hours scrolling through “content” on reddit, and feeling no satisfaction. At least the content here is more relevant.

      More people would mean more memes and rage bait. No thanks.

  • Brownian Motion@lemmy.world
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    1 year ago

    Opera GX + uBlock + ABP. I stopped seeing this shit a long time ago. (Opera de-googles where necessary, and has its own store. You can still install from other chrome stores, if something is not available in theirs)

    Frankly though, Alphabet needs to start being made accountable for their own “de-privacy” behaviour, in the name of their own profits.

    And on a side note, is it just me or did 404media just came out of nowhere, and is spamming “news” posts. I’ve read a few of them, and they seem more like opinion pieces, and less factual. They really seem to have little supporting evidence, proper content (the meat, proof, details) and the complete post content is paywalled.

    Defederated world, can we please prioritise non-paywalled sites over monetised ones?

    • Cyberpunk3000@lemm.ee
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      1 year ago

      Why uBlock + ABP though? Isn’t uBlock alone enough? And why not Firefox instead of Opera as it’s also based on Chromium?

      • Brownian Motion@lemmy.world
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        1 year ago

        Yes, uBlock is enough for YT specifically. I run ABP for some sites that uB doesn’t catch. (and for that matter, I also run “Ghostery” as well.

        But yes, for this specific posted topic, you are correct I don’t need the other blockers.

        As for Firefox, I had been a long time user, but I went through the bullshit phase they created themselves. It was because they dominated and it created a lapse in diligence, on their part. First was the bloat, it is a browser but it got mental in size. Then there was the bloat in usage, what browser needs 50% of your 32GB RAM?? (These have probably been addressed today). But the straw that broke my back was the constant lapsing of certificate renewals that broke everything in firefox including all addons. That was the final straw for me. It was clear they were not interesting in maintenance, and I needed a working browser, not bleeding edge bullshit, and constant roadblocks.

        • polle@feddit.de
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          1 year ago

          Ram usage as a talking point against ffx while using a chrome engine browser is more internet troll level i could handle after waking up.

    • DrMango@lemmy.world
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      1 year ago

      Iirc adblock plus has been known to get bribed to allow certain ads through. I’m struggling to remember the details, but there was some controversy with them a while back. If you have ublock you don’t also need ABP, just update your filters on those sites that ublock “doesn’t work” on

    • liquidparasyte@pawb.social
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      1 year ago

      404 sprang up from ex-Motherboard writers when Vice Media went bankrupt this year. I think their articles are alright, because paying the bills as a journalist is very hard.

  • Rolling Resistance@lemmy.world
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    1 year ago

    If it wasn’t for all these articles, I wouldn’t even know that something changed. Firefox + uBlock works the way it used to.

    • Metatronz@lemmy.world
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      1 year ago

      What a manipulation tactic though. Phase in the change at different times for different users.

      Maybe one day they’ll have the ability to just roll out the shit internet for plebs and the shitter, but shinny, version for the rich.

      What if someone gets left behind in the great ad war? Lol. A lone user who has never seen an ad on the Internet ever.

  • tony@lemmy.hoyle.me.uk
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    1 year ago

    And cloudflare controls the connectivity… luckily they’re not (yet) evil and are happy just to provide infrastructure.

  • Norgur@kbin.social
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    1 year ago

    As much as I’m against Google: why are the the bad guys in this specific instance? They are in many other instances, absolutely. But here, they dare to block a service that legitimately costs a ton of money from being used without them making anything in return. That’s not the usual evil corp BS they pull. That’s rather reasonable if you ask me. Let’s not exhaust ourselves in that and focus on the real Bullshit they try to pull like their web manifest ad nightmare!

    • un_owen@lemmy.world
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      1 year ago

      That’s not the usual evil corp BS they pull.

      Yes it is. Why do you think they force you to pay for YT Music when all you want is an ad free experience? I tell you why: people will come to the realization that it is stupid to pay for two music streaming services at the same time, so they will cancel their Spotify subscription. This will make it extremely hard for other services to stay competitive. It’s no longer enough that their app is perhaps slightly better, or that they have the better algorithm, no one will be willing to pay the extra 11 € per month for just that. So eventually, these competing music streaming services will die (maybe with the exception of Apple Music and Amazon Music). Once YouTube has the monopoly on the music streaming market, they can raise the prices again. They are using one monopoly to build a second one. And a third one. And so on, until everything is owned by Google, Amazon, Meta, Apple, or Microsoft and no one is able to compete with anything anymore. And the worst part is, that Google doesn’t even deserve any of YouTube’s success. YouTube’s success comes from its creators. All that Google ever did is to provide some servers and some bandwith, which arguably is expensive, but it’s not really an achievement. They didn’t even invent YouTube, they just bought it, made it big, and now abuse it to conquer more and more markets.

    • djsoren19@yiffit.net
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      1 year ago

      A lot of people have become entitled to the idea of the “free internet.” In some cases, it’s understandable, like for social media where the platform is doing very little work and nearly all the value is coming from the users. I think especially in Youtube’s case, people are squinting and looking at it like a social media. They wonder why Youtube’s taking such a big cut when they think the content creators are the ones providing the value.

      The issue here is that the complexities of video hosting, especially at the speed and quality Youtube provides, requires a ludicrous amount of effort and money. Youtube is providing a platform that is nearly unthinkable, something I consider to rival the entire television broadcasting sphere. The idea that such a colossal undertaking could be achieved without requiring revenue generation is simply naïve, and it’s incredible to think that a free version is even offered at all. Nobody ever really thinks about that though, they just look at it as another platform like Facebook or Reddit, and think a lazy megacorp is stuffing their pockets for nothing.

    • yukichigai@kbin.social
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      1 year ago

      Because this isn’t just about “making anything in return” any more than neo-Nazis are booted from platforms “just for having different opinions.” More people are using adblockers on YouTube because YouTube isn’t simply displaying commercial advertisements, they’re pushing “ads” for scams, malware, and all manner of heinous and/or sketchy content. Even separate of that, the frequency of ads and the presence of minutes-long ads you need to manually skip have made watching content difficult and unpleasant, if not unworkable. Adblocker usage is as much about restoring functionality to the site as anything.

      All of these issues have been raised with YouTube, but rather than address the complaints by adjusting how ads are selected and served they’ve decided the only solution is for you to pay them monthly, not just a few bucks but as much as (or more than) the major video streaming services. All of this for content they do not make, at a price point far beyond what they need to be profitable. It’s greed for the sake of greed, pure and simple.

      • Appoxo@lemmy.dbzer0.com
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        1 year ago

        If they are so annoying, don’t watch at all? Go outside, read a book, watch Jellyfin/Plex.
        Plenty of activities to substitute YT time.

    • originalucifer@moist.catsweat.com
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      1 year ago

      i agree, its about choice. no one should be complaining about what google is doing [with youtube].

      if we dont like it, we should choose a different product.

      • Talaraine@kbin.social
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        1 year ago

        When a corporation is willing to lose billions of dollars to capture an audience, effectively locking out any competition, and then counters any possible avenue to blocking their monopolistic stance, your first statement shouldn’t be about choice, because there isn’t one.

        • Norgur@kbin.social
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          1 year ago

          Yet, by AdBlocking them, you are doing fuck all against their “monopolistic stance”. You are strengthening their monopoly all the same. And to be clear: I don’t want to blame here. Block YouTube ads, I’m doing that too. I’m more irritated by how it’s somehow spun as evil that YouTube dares to want money for a service they provide.

          If Google had not shut down competition by outcompeting them, do you think those competitors would be free? If not, your argument is besides the point all together.

          • Zorque@kbin.social
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            1 year ago

            One can be the “bad guy” without being outright evil. Their advertising tactics are heinous and exploitative, and their revenue sharing with the people actually making their content is tricky to exploit without utilizing the same shitty practices Google uses.

            This is also about a relatively minor amount of users. Yes, most people on the fediverse are probably going to be running ad-blockers… but that’s an incredibly small amount of people. This whole thing is about squeezing a few extra ounces of blood from “their” stone. Not a righteous battle against a foul mass who are scandalously stealing from hard working Google employees.

            • Norgur@kbin.social
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              As I said: I’m not saying that one has a moral obligation to watch the 1000000th stupid raid shadow legends ad. Google would try and exploit us for all we’re worth, so IDGAF about their revenue. It’s just that all those posts along the lines of “Google tries to earn money by me using their service,! The audacity!” Rub me the wrong way. There are plenty of examples here where people try to spin their use of adblockers into some white knight story and claim moral high ground for doing so. That is hypocrisy in my eyes and this hypocrisy is annoying me. Nothing wrong with “yeah Google, I’m going to take your shit just like you help yourself to mine on a regular basis, because fuck you”. Just… Let’s not try to make this some moral thing, alright?

              • Zorque@kbin.social
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                1 year ago

                So basically you feel icky? You have a moral problem with people who have moral problems?

                Cry me a fucking river. The problem isn’t that Google is some nefarious Snidely Whiplash character, cackling madly as they tie some helpless waif to some train tracks… theyre “just” a business, doing business things. The problem is, at their scale, it removes opportunity and mobility of any kind of competition. Any time they squeeze their rock, it has massive implications not just in the technical landscape, but also in peoples ability to control their own life, as it pertains to the ever-growing digital landscape.

                I’m sorry that all you can see is people who want free stuff… but that seems to be your own insecurities eating at you. And reflects your own motivations. Not anyone elses.

    • Nougat@kbin.social
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      1 year ago

      YouTube was originally free, and without video ads. It remained so for some time after Google bought it. They can operate YouTube without video ads at all.

  • Xatolos@reddthat.com
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    1 year ago

    It seems now that they’ve done the “full blocking”, Edge is no longer a “trusted” browser for logging into my Google acount anymore (it still had a functioning blocker).

  • originalucifer@moist.catsweat.com
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    1 year ago

    i jumped the google ecosystem a few years back seeing this coming…

    i hear a lot of ‘but i use googles x and googles y’. yep, and you will continue to have those chains on your wrists as long as you choose to have them there. everyone has the choice to start migrating to other email providers, other phone platforms, etc.

    im not saying its easy, or something that can happen quickly… but lamenting the fact youre in up to your neck is no reason to give up. baby steps. make bob wiley proud.

    • Appoxo@lemmy.dbzer0.com
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      1 year ago

      The only active google services I do use are

      • Android and Google Pixel (because fuck Apple lol)
      • Google Play Store (I sometimes use F-Droid)
      • YT

      I replaced my email with my very own domain
      I buy my own storage to host and backup at home.
      What I have from cloud storage is by chance of having Office365 (mainly because Outlook is so much superior for email management. I tried EM-client. It was worse).

    • 👍Maximum Derek👍@discuss.tchncs.deOP
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      1 year ago

      I’ve ditched everything but android. Been thinking about swapping roms but not all the apps I need for work will works with MicroG. And going apple is, at best, a lateral move.

      • foreverunsure@pawb.social
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        1 year ago

        GrapheneOS has sandboxed Play Services which basically means they run just like a normal app on your device and you get to choose the permissions they get. My bank’s app works with it too (no GooglePay tho). It does require you to get a Google Pixel phone though, which might defeat the whole purpose for some.

  • YurkshireLad@lemmy.ca
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    1 year ago

    If they start showing me this message, I’ll have no reasonable choice except to disable the ad blockers for YouTube. Sadly I’m embedded in the Google world with a gmail account and I use their photos service. I can’t risk losing access to those.

    No doubt they’ll roll this anti ad block technology out to their other sites in the future and the internet will suddenly be a bleak, hideous place.

    • Norgur@kbin.social
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      1 year ago

      You can just use Piped. That way, your account data appears nowhere. Just a server querying Googles YouTube API.