• dhork@lemmy.world
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    9 months ago

    I see your confusion. The ad copy gives you the impression that it is selling the display, but what I really want is that amazing AI-enabled hover-mouse that doesn’t need to be on a table to be used.

  • Ech@lemm.ee
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    9 months ago

    The marketing is “get them to stare at our ad for more than 2 seconds, and maybe get some people to post it around for free as ‘content’.” Looks like it worked perfectly.

      • intensely_human@lemm.ee
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        9 months ago

        It’s not about wanting to buy it. It’s about recognizing the logo and trusting it when you see it.

        Quick without cheating by looking at the image, what does the product logo look like?

        If you don’t know, that means they successfully bypassed your conscious mind while presenting it. Bypassing the conscious mind, ie your attention, it allows them to introduce elements that are stored in your mind separately from the disjointed/unpleasant ad experience.

        So when you come across this product in the future, it won’t be “this is that brand with the ugly ad”. It will be “this is that brand I recognize”.

        • MonkderZweite@feddit.ch
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          9 months ago

          Reality could be that this works in about 10% of cases in 30% of people. Still a measurable positive. Still causing negative ads and meaningless ads everywhere.

        • monk@lemmy.unboiled.info
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          9 months ago

          Quick, without looking it up, how many days ate there in a Saturn year?

          If you don’t know, they have successfully bypassed your conscious mind.

          Sometimes an ad so shitty that you can’t even remember neither logo nor the brand is just a shitty ad.

          • CanadaPlus@lemmy.sdf.org
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            9 months ago

            Any time you see stuff about the “accessing the unconscious” assume it’s BS until otherwise proven. That being said, brand recognition is a real thing that gets worried about, and passive absorption of it might be the idea here. There’s two logos and they’re both right in the center.

        • Joe Cool@lemmy.ml
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          9 months ago

          Ah, the HP Omen that uses mostly standard components and might be decent but has a coked up marketing team that makes me trust the brand by driving me insane.

          Gotcha.

        • PraiseTheSoup@lemm.ee
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          9 months ago

          Nobody actually trusts HP anymore do they? They’ve been selling trash for 20 years now.

          • umbrella@lemmy.ml
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            9 months ago

            they are doing something right if they can peddle their trash for 20 years and still not be bankrupt.

            that something is probably marketing.

  • Tolookah@discuss.tchncs.de
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    9 months ago

    What’s so confusing? Is it the hand holding the laptop, the foot holding up the monitor, the face down cupboard? I’m sure there’s more.

  • Scratch@sh.itjust.works
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    9 months ago

    It’s actually a good ad, though I question the setting for a young woman. She is so immersed by the display, the room she is in has faded away and become whatever game she is playing. That’s why there is no computer desk.

    • SanguinePar@lemmy.world
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      9 months ago

      I agree. It’s clever, given the theme of escapism - at a glance it’s a pic of someone using a monitor, but the more you look, the more things are weird or uncanny. And yet she is so engrossed, she doesn’t know (or care).

      Took me a while to spot that the outside is rotated 90 degrees!

    • LostWon@lemmy.ca
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      9 months ago

      The “desk” appears to be random limbs of other humans. Also, it looks like her game then is somehow taking place in a kitchen that’s on its side?

  • Etterra@lemmy.world
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    9 months ago

    Said like somebody who doesn’t know that using two keyboards allows you to hack twice as fast. Same logic here.

    • Jimmycakes@lemmy.world
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      9 months ago

      What that gotta do with someone’s foot holding up the monitor and clouds on the ground though?? 🤔

    • SacralPlexus@lemmy.world
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      9 months ago

      I don’t think that’s true at all.

      I realize the geometry predicts some optimal spot for viewing the curve but that just is a mathematical ideal not a real world necessity. If it was then everyone who has ever watched a flat screen would be like “omg I feel like I’m too close because I’m not watching from infinity.” I have a 35” monitor with 1800R and it is very pleasant in a normal desktop setting. I looked into 1000R screens since I like to sit fairly close and the curve felt so extreme that it was a major distraction no matter which distance I sat at.

      I guess I’m saying that the curvature is very much a personal preference thing and if people can tolerate a flat screen they can also tolerate a curve that isn’t meeting some mathematical ideal.

  • JoShmoe@ani.social
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    9 months ago

    Your computer has been infected by a pornographic virus. You have 25 seconds to close all 517 popups using the office’s deadliest mouse.